Case study · StyleSearch
9% Return Rate Against a 30-40% Industry Average in Fashion Discovery
StyleSearch, founded by stylist Shauna Cashell, combines fashion curation with digital shopping. The business brings together style guidance, selected products and customer journeys designed to help women navigate choices across brands, occasions and budgets.
- Client
- StyleSearch
- Industry
- eCommerce
- Platform
- Web fashion discovery and commerce platform
- Product
- StyleSearch
01Platform at a glance
Connected capabilities
- Fashioncurated product discovery
- Styleoccasion and budget context
- Commerceconnected shopping journeys
02The challenge
Where they started
Fashion shoppers need relevant choices rather than an overwhelming catalogue disconnected from their preferences.
The digital experience must connect inspiration, product exploration and the next shopping step without losing the stylist’s point of view.
03The solution
Platform focus
- 01
Curated discovery
The product experience centres on fashion selections and guidance that help customers explore relevant options.
- 02
Shopping context
Size, occasion and budget inform the business’s approach to helping customers make choices.
- 03
Commerce journey
Product exploration and shopping interactions connect fashion inspiration with purchasing decisions.
- 04
Customer relationship
The business combines curated recommendations with a fashion community and ongoing style communication.
04The outcome
The outcome
A fashion-focused digital experience that connects curation and commerce around customers’ shopping decisions.
05In their words
“Distil Stack understood that a fashion platform needs to make product discovery feel effortless. Their approach combined the technical requirements of digital commerce with an experience focused on helping customers explore and find products.”
Shauna CashellCompany representative
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