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eCommerce

eCommerce software development

Storefronts, marketplaces and the operations behind them, from headless builds to AI-driven search and personalisation.

01eCommerce

Commerce platforms that convert, scale and stay fast

Commerce software covers more than the storefront. A customer sees a product, a price and a delivery promise, while the business coordinates stock, payment, fulfilment and support behind that promise. A fast interface cannot fix inventory that is out of date or a refund that never reaches accounting. We map the full order lifecycle before deciding which part of the customer experience needs custom development.

A headless build is useful when the experience needs control beyond a theme, but it also creates responsibilities for routing, content, product data and checkout integration. We compare that route with improving the current platform rather than treating a new front end as the default answer. The first scope names the buying journey, the systems that own the facts and the operational exceptions the team must be able to resolve.

02Challenges

What makes eCommerce software hard

  • 01

    Slow storefronts

    Every extra second of load time costs conversions.

  • 02

    Platform limits

    Off-the-shelf themes can't support the experience the brand needs.

  • 03

    Inventory sprawl

    Stock spread across channels, warehouses and marketplaces.

  • 04

    Generic experiences

    Every shopper sees the same products regardless of intent.

03What we build

eCommerce solutions we deliver

  • 01

    Headless storefronts

    Fast, custom front ends on Shopify, commerce APIs or your own back end.

  • 02

    Marketplaces

    Multi-vendor catalogues, onboarding and payouts.

  • 03

    Search and recommendations

    AI search and personalised suggestions based on behaviour.

  • 04

    Order and inventory systems

    Stock, fulfilment and returns across every channel.

  • 05

    B2B commerce

    Account pricing, quotes, approvals and reorders.

  • 06

    Customer service automation

    Agents that answer order questions and handle returns.

04Considerations

Built in from the first sprint

The requirements we plan for on every project in this sector.

  • Core Web Vitals and SEO
  • PCI-compliant checkout
  • ERP and 3PL integrations
  • Peak-season load

05Delivery decisions

Integrations in practice

  • 01

    Storefront, catalogue and search

    Product identifiers, variants, prices and availability need consistent meanings across the commerce platform and the custom interface. Search and recommendations must respect what can actually be sold. We define how catalogue changes reach the storefront and what happens when a source is temporarily unavailable. Content, indexable routes and redirects are planned alongside the interface rather than after launch.

  • 02

    ERP, inventory and fulfilment

    Orders and stock events may arrive late or more than once. We agree the reference system, reservation rules and reconciliation process before connecting an ERP, warehouse or fulfilment partner. A failed update should create an operator-visible exception. Returns and cancellations are part of the same lifecycle, not separate manual corrections added after the first successful order.

  • 03

    Payments, accounts and B2B workflows

    Payment authorization, settlement and refunds must align with the order's state. For B2B commerce, account pricing, quotes and approvals introduce additional rules that should remain visible to the buyer and operations team. We connect the supported provider flows and agree what happens when approval expires, payment fails or an account's terms change during a purchase.

06Delivery decisions

How we verify the work

Tests follow the customer through discovery, purchase and after-sales service, then check the corresponding operational records. We include a payment callback arriving twice, a warehouse update failing and a return that changes the available stock. Performance checks use representative catalogues and buying journeys. The acceptance criteria distinguish page speed, successful checkout and correct fulfilment instead of treating them as one metric.

A platform migration also needs a search and data plan: product URLs, redirects, customer access and historical order references. We rehearse imports and cutover against agreed checks, keeping a route to recover if the new records do not reconcile. Handover includes catalogue publishing, integration alerts and release procedures, so the storefront remains connected to the business after the launch campaign ends.

09FAQ

Frequently asked questions

View pricing guide
Do you work with Shopify?

Yes, including Shopify Plus, custom apps and headless front ends on the Storefront API.

Can you move us off our current platform?

Yes. Product, customer and order data move across, and URLs are redirected to protect your search rankings.

Do we need a headless storefront?

Not always. We compare the required experience, platform limitations, content workflow and maintenance capacity with improving the current storefront. Headless adds control but also integration and operational responsibilities. The decision should follow a specific need, not a preference for a technology.

How do you keep stock consistent across channels?

We define the reference system and the meaning of stock, reservations, cancellations and returns. Integrations include handling for delayed or duplicated events and a reconciliation route for exceptions. The exact design follows the warehouse, ERP and commerce interfaces available to your business.

What happens to existing URLs during a migration?

We inventory important routes, map their destinations and implement permanent redirects where paths change. Product, category and content metadata are checked with the new catalogue. Search visibility is monitored after release; no migration can responsibly promise a particular ranking or instant recovery.

What affects the cost of a commerce build?

Catalogue complexity, buying journeys, account rules, payment providers, ERP or fulfilment connections and migration drive the estimate. A storefront refresh and a multi-vendor marketplace are different engagements. We define the release scope first and provide a written price, using the pricing guide for relevant product and integration ranges.

eCommerce

Building something in eCommerce?

Tell us what you're planning. We'll share what we've learned from similar projects and suggest a sensible first step.