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Machine Learning & GenAI
Machine learning & GenAI development
From demand forecasting to document understanding and generative product features, we build ML systems with the evaluation, deployment and monitoring they need to stay accurate.
A custom engineering engagement
We scope this service around your workflow, existing systems and acceptance criteria. The work starts with the problem and its constraints, then a written scope and price. A packaged solution is a different buying route: choose it when its defined deliverables already fit the job.
01The problem
Where things usually stall
Predictive models and generative features built, tested and deployed like production software.
- 01
Accuracy that fades in production
Models trained on last year's data degrade quietly once real users arrive.
- 02
GenAI without a quality bar
Teams ship a prompt and hope. Nobody can say whether the output got better or worse this week.
- 03
Data science cut off from product
Models sit in notebooks because nobody built the API, the interface or the retraining job around them.
02Capabilities
What we deliver
- 01
Predictive modelling
Forecasting, scoring, classification and recommendation models trained on your data.
- 02
Document and language AI
Extraction, summarisation and classification for contracts, invoices, forms and support tickets.
- 03
Generative product features
Assistants, drafting tools and search built into your product rather than bolted beside it.
- 04
Fine-tuning and RAG
We choose retrieval, fine-tuning or both based on accuracy, cost and how often your data changes.
- 05
Evaluation frameworks
Golden datasets and automated scoring, so every model or prompt change is measured before release.
- 06
Computer vision
Image classification, OCR and visual inspection where cameras and scans hold the data.
03Outcomes
What changes once it’s live
- 01
Evidence for the model choice
A comparison against a baseline using representative examples from the actual task.
- 02
Grounded generation where needed
Retrieval, citations and refusal behaviour designed around the information users may access.
- 03
Repeatable quality checks
Versioned evaluations show how a model or prompt change affects the cases that matter.
04Approach
How we deliver it
- 01
Define a useful prediction or answer
Agree the task, acceptable errors, business constraints and a non-AI baseline.
- 02
Prepare representative evaluation data
Review data rights, labels and difficult cases, keeping evaluation examples separate from development data.
- 03
Choose the smallest effective method
Compare retrieval, prompting, fine-tuning or a predictive model against the same acceptance criteria.
- 04
Ship the evaluation with the model
Connect inference to the product, track quality and cost, and hand over reproducible checks and rollback steps.
05Stack
Tools we use most
- PyTorch
- TensorFlow
- scikit-learn
- Hugging Face
- Claude
- FastAPI
- OpenAI
- LlamaIndex
- Ollama
- Stable Diffusion
- MLflow
- OpenCV
06Case studies
Featured success stories
Should we fine-tune a model or use retrieval?
Retrieval first in most cases. It's cheaper, easier to update and cites its sources. Fine-tuning helps when you need a specific style or format at scale.
Can you work with our in-house data scientists?
Yes. We often take a model from a data science team and build the pipelines, APIs and monitoring that get it into production.
How do you measure GenAI quality?
With task-specific evaluation sets, automated scoring and periodic human review. You see the scores on every release.
How is the engagement priced?
We agree a fixed scope and price after reviewing the work, system dependencies and acceptance criteria. The pricing guide explains approved ranges for the engagement types it covers. A written proposal confirms what is included before a build starts.
How should the first delivery decision be made?
Agree the task, acceptable errors, business constraints and a non-AI baseline. Review data rights, labels and difficult cases, keeping evaluation examples separate from development data.
What should the acceptance criteria cover?
A comparison against a baseline using representative examples from the actual task. Retrieval, citations and refusal behaviour designed around the information users may access. Versioned evaluations show how a model or prompt change affects the cases that matter.






